Location Services

Keeping your life private these days may be harder than you think.  You can shun social media and decline to "check-in" on Facebook or Foursquare, but you may still be carrying your cellphone around and it could be collecting information on you that your cellphone provider may be packaging and selling.  So reports the Wall Street Journal.

Your data is the big goldmine of online life.  Companies like Facebook and Google have histories on what you like and search and they use it to make money.  This is generally done by using that information to match your activity, likes, and searches with advertisers who may have a product in which you would be interested.

Those pesky ads that slip into your Facebook feed or pop up next to your Google search results are a product of  this type of data mining.  Google recently has been trying to resolve legal and public relations difficulties that resulted from its priority display of advertisers' sites ahead of other hits in its online search results.

The WSJ article points to another well-know fact of modern life.  If you have a cellphone, smart or not, the phone company (a.k.a communications Goliaths like Verizon and ATT) have data on you.  Lots of people may want that data, particularly on where go and who you call or on searches that you make through a smartphone.

One the one hand, you should be concerned about your civil liberty.  When something goes work, government law enforcement agencies, whether federal, state or local, may want to know a lot about you was talking to whom at the time of a certain event.  Think about the recent bombing at the Boston Marathon.  Law enforcement relied very heavily on video surveillance cameras in the area of the bombing to identify suspects.  Later, a cellphone's location tracking helped police follow the suspect's movements.  There is recent story of NYC police chasing down a stolen cellphone using the tracking system, complete with a "French Connection" car chase. (Here are links to reports by UPI, The Blaze and The Times Ledger)

Here's a part of the WSJ article on the new interest that cell carriers have in cashing in on your activities:

The information provides a powerful tool for marketers but raises new privacy concerns. Even as Americans browsing the Internet grow more accustomed to having every move tracked, combining that information with a detailed accounting of their movements in the real world has long been considered particularly sensitive.

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The new offerings are also evidence of a shift in the relationship between carriers and their subscribers. Instead of merely offering customers a trusted conduit for communication, carriers are coming to see subscribers as sources of data that can be mined for profit, a practice more common among providers of free online services like Google and Facebook.

It is unlikely that large cellphone carriers are going to turn their backs on the money to be made here.  They also insist in the WSJ article that they are taking care not to give advertisers anything that would identify individual users.  So, until we have a stricter set of laws about what happens to your data, the corporate holders of this data are essentially asking you to trust them.

So, what are you to do if you do wish your activities to be mined? You may not be able to do this completely without getting rid of your cellphone or other mobile device --- anything that connects to a network and therefore accumulates data on your activity with whoever runs the network.  But, there are some simple things that you can do to be more careful about the data that is accumulated.  To begin, be careful what you post on social media like Facebook and Foursquare.  When you check-in, you are telling someone where you are and the network will have that information in its storage of data on your activity.

Also, with applications on smartphones (Apple or Android) remember that many of those applications ask you to let them access your location through location services setting on the phone.  Think about that before you authorize such use.  It may make some sense to let the application know where you are when you want to get directions from that location to somewhere else.  What about knowing the weather?  That seems logical, but you can always enter in applications like The Weather Channel app the location for which you want the weather information rather than let your phone tell them where you are in real time.  I have The Weather Channel app set to give me the weather in five or six different places around the world and I am not in all of them (or any of them) simultaneously.

Go to the Settings menu on your phone and go through the applications to see which ones have location services turned on.  Decide (a) whether you need the application at all (our phones are often bloated with applications that we do not use; I am slowly trying to get rid of them) and (b) does it make any sense at all for the application to know where you are?

Also, while it is comforting to know that there is an application that can find your smartphone if it is lost or stolen (or down beneath the cushions on your couch), you may want to consider turning off your smartphone completely from time to time --- for purposes of privacy and just plain old peace and quiet.

The iPhones are Coming, The iPhones are Coming (to Verizon)!!

This is old "news" even to the online readers of this column, but the deal is done.  Apple and Verizon have come to terms and the iPhone will be available on the Verizon network, starting February 10.  See David Pogue's piece in the New York Times yesterday, which highlights two immediate differences in the operation of the iPhone on Verizon vs. ATT (no surfing the internet while calling and no usage abroad), and one significant advantage that Verizon has:  far better coverage on its more extensive network here at home.

Pogue cautions, however, that the influx of new iPhone users and the spike in data demand  may sap Verizon's network.  It is too early to tell. Marketplace Tech Report had a report on whether Verizon's network is up to the challenge.

The Wall Street Journal's Smart Money reports that you can expect some marketing changes at Verizon that are designed "encourage" existing customers to move to the iPhone.  Verizon will be discontinues its popular upgrade program.  Meanwhile, ATT and other businesses in the smart-phone wars are bracing for the effects.

I will have to look at details of the service contract, but this Verizon customer is ready to end his long wait to get an iPhone.

Mini-Byte: Another Pogue Crusade?

As recently reported here , New York Times Technology writer David Pogue was part of a successul crusade against Verizon for predatory billing practices.  Verizon was billing customers for accidental connections that did not involve any air time.  That campaign ultimately resulted in Verizon paying $92 million in refunds.

A reader has given Pogue a suggestion for another campaign:  roll-over megabytes. AT&T has roll-over minutes, which allow a customer to carry forward minutes that the customer paid for, but did not use.  Pogue and his reader are suggesting the same concept for megabytes of data that go unused.  Read Pogue's comments here and join the crusade.

Mini-Byte: Is Your Cellphone Company "Green"?

On October 5, The New York Times Blog Green, Inc. ran a report entitled "How Green Is Your Mobile Phone Company?".  Citing a study by ABI Research, Green, Inc. reported that AT&T Wireless was the best, with Nextel not far behind, and Verizon trailing in third.  Computer and telecommunication businesses are only reported to be responsible for 2% to 3% of greenhouse gases, with mobile phone networks only producing .2% of that estimate.  Still, author Jim Witkin notes that the industry makes considerable annual expenditures on energy to power networks. AT&T's annual report notes a reduction in CO2 emissions by 207,549 metric tons in 2008, the equivalent of taking 40,000 cars off the road.