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Friday, July 31, 2009

Microsoft: Looking Backward?

Jon Gordon ran an interview on the July 14, 2009 edition of American Public Media's Future Tense entitled "A conversation with Microsoft chief strategist Craig Mundie". Mundie is the Chief Researcher and Strategist at Microsoft. He was commenting on the Microsoft's upcoming Office 2010 and Google's Chrome OS.

In listening to the interview, however, I was amazed that, if you translated out the corporate business speak, Mundie's began by stating that what Microsoft sees happening is a "convergence"of traditional applications for the personal computer with the communications capability of the mobile telephone. Mundie thinks the future will bring a "merging" of "popular communications paradigms" and the "idea that people want to work together." He concludes:
“So the idea that we can support a remote collaboration as something that that supports both the work part and the communications part in a multi-party environment – that’s one of the major focuses in the next generation of Office."
If he had forecast these things in two or three years ago, when most of these developments started to occur, and Microsoft had acted then, Microsoft would be in much better position today."
Mundie sounds like he is just beginning to get the implications of iPods and iPhones. social networking on the web, laptops and netbooks. Google started offering web-based versions of traditional computer based applications like word processing and spreadsheets several years ago.

Gordon then asked Mundie to comment on Google's announcement of a new operating system, Chrome OS, and what Microsoft was planning for its operating system after Windows 7. Here is Mundie's reply:
"The computer itself is going to change in quite substantive ways in the next three to five years. And with that will come a new level of capability to make it easier for people to interact with computer, to put computing in, you know, more places in peoples lives and to make in a more natural experience for how they interact with it.. In my mind, the evolution of our operating system will naturally track forward with these improved capabilities in the underlying hardware and the devices that people will use to access computing. And that will give us many new capabilities in the future, including a natural user interface, where you can speak to the computer and it can speak back, where it has machine vision though cameras, and, so, there will be many, many more components of human-like interaction in our vision of the future.”
This answer really does not say much more than we are going to make a better operating system to do the things people want to do. There is not much vision here about the what people want beyond a "more natural experience" and "more components of human-like interaction." Perhaps, when he said this, Mundie was having a flashback of HAL in 2001: A Space Odyssey.

Gordon presses for details, specifically, whether Microsoft embraces the approach that Google seems to be taking -- an operating system that runs one or two applications, such as a browser, with the rest of the applications being run on web-based platforms through the browser -- in the cloud of the Internet. Mundie thinks that people want something more powerful on their own computer, that Gordon's formulation will be found to be "too restrictive." He cites the evolution of Google's Android operating system for mobile phones and says that it has come to look more like Microsoft's phone based operating systems.

It is hard to have much confidence in this view of the future. Microsoft is clearly looking over its shoulder at the competition from Apple and Google and trying to replicate things they have already done. At this point, it is a safe bet that people want computing to be easier and more natural and they want it to be more mobile, for personal and business purposes. With its massive Windows OS, Microsoft has a vested interest in a future that is still based on complicated multi-tasking on individual computers. (I believe that Future Tense ran another report, however, in which there was speculation that Microsoft would abandon Windows all together after Windows 2010, because it has become too complicated.)

This brings us back to another observation that has already been made: Micosoft is still a software company. Outside of the X-Box, it has not produced a successful hardware product. Its development of the Zune illustrates that even when they can figure out what the market wants, Microsoft is slow to get it right. (In truth, Apple figured out what the market wanted, and Microsoft has been playing catch-up.)

Mundie's vision of the future is to ill-defined to provide much direction. Is Microsoft counting on people wanting more robust netbooks or Internet based "cloud" applications, or both? (As I write this, HP has just begun selling a new, more powerful netbook, the HP Mini 5101. It will be interesting to see how these improved netbooks sell.)

With the growth of activity on social networking sites on the web, it seems reasonable to believe that people (of all ages, judging from recent trend in Facebook demographics) are ready to do more with Internet based applications. Netbooks have been unspectacular so far, but have the potential --as a smaller, portable platform -- to reach such web-based functions. Mundie seems to identify this trend early in the interview when he talks about the "merging" of "video telephony, audio telephony, instant messaging ("ah, you know, the popular communications paradigms") and the "idea that people want to work together." He also cites the interest in being "green" and traveling less.

It is clear that the iPod and iPhone and social networking on the Internet have drive a large number of users into a different kind of computing, one based increasingly on mobile devices. It is also no secret that the history of computing points toward smaller devices with more power. What Mundie cannot quite figure out is where business users are going.

Because Microsoft software has become so ubiquitous in the business environment, one of Microsoft's big challenges is figuring out where business users want to go. It may be logical to conclude that iPhones and other more robust devices may not be able to satisfy the all the needs of business users, but that does lead to the conclusion that such users want or need their laptop or netbook to be as powerful as a traditional desktop. I think business too wants smaller, more agile devices and computing that, as Mundie said, reduces travel.

I have used a old Toshiba laptop on the road for work for several years now and my practice is to put as little on the laptop as possible, both in programs and stored files. I want it to work as access to the Internet when that is available and to let me work on some things when I cannot access the Internet. I started writing these comments at home on a Sunday, not on my desktop, but on the Internet using Google's blogspot. I am finishing them the same way from New Mexico. I do not have to worry about saving them on my hard-drive or a flash drive or e-mailing them to myself. I just have to get to Google online. Why is this not the next paradigm?

What Microsoft may want to do is take a look at its array of software and make it more efficient and more integrated, not big, bulkier, but lighter and better able to handle the basic functions that all users want. Word and Excel may be everywhere, but Microsoft seems to make them maddeningly difficult to use. For example, Microsoft seems intent on forcing everyone to upgrade to the latest version of Word or Excel, because the files produced by Word 2007 or Excel 2007 cannot be opened by older versions of those programs. I have clients who send me new Word 2007 or Excel 2007 files and I need a patch that converts them before I can view them. Walter Mossberg reports at All Things Digital on the difficulties all of us XP users are going to have upgrading to Windows 7.

Fully functional software would serve Microsoft far better in the long run and cleaner, leaner versions will open up new markets. I hope that is what all of Mundie's gibberish means Microsoft is going to do. Mr. Mundie should remember Satchel Paige's famous remark: "Don't look back. Something could be gaining on you."

Friday, July 24, 2009

Google Books III - Too BIG?

On July 24, 2009, The Wall Street Journal's Law Blog reported on judicial review of the proposed copyright settlement between Google and book publishers. As previously reported here, Google embarked on a massive project to digitize every book ever written and was sued by publishers for copyright infringement. The two sides reached a proposed settlement agreement last year. Having sent Bernard Madoff away for 150 years, New York federal judge Denny Chin is now trying to complete review of this complex copyright settlement.

Law Blog reports:
Judge Chin is slated to make a final determination on the proposed settlement, which allows Google ultimately to allow access to preview of books that are still under copyright but are out of print, and to sell access to them, later this year. Click here for a Washington Post article from last fall on the settlement.
But regardless of what Judge Chin decides, Google is pushing ahead with the broader project. And according to a Boston Globe article out Friday, Google has already scanned some 10 million books, of which 1.5 million are now available online for free. A growing concern, according to the Globe, deals not with not copyright but antitrust: that Google will end up with monopolistic control of access to millions of scanned digital books.
“Google is creating a mega bookstore the likes of which we have never seen,’’ said Maura Marx, executive director of Open Knowledge Commons, a Boston nonprofit organization. “People are very uncomfortable with the idea that one corporation has so much power over such a large collection of knowledge.’’
These are some of the concerns raised in my post earlier this year. The WSJ Law Blog reports that Google is moving "full steam ahead" with the book project. Stay tuned for further developments.

Thursday, July 9, 2009

Bada Bing, Bada Boom

There is a lot of hype out right now about Bing, Microsoft's new search (or if you prefer, decision) engine. I have tested Bing a couple of times, and it is not bad. It is different in some ways from Google, but I am still unconvinced that it is "better" than Google. One of the claims that Microsoft is making in its expensive advertising campaign to promote Bing is that it actually produces the result that you are looking for better than the competition. The competition is, of course, Google,and let's not forget Yahoo.

I decide to give these three search engines a test on a topical search. I wanted to look for a copy of Michael Jackson's Will, which I know is out there online, because I have seen it through a link in a Twitter message. So, I typed "michael jackson's will" in to Bing, Google and Yahoo. This is a some what tricky search because of the combination of "michael jackson" and "will". It can turn up all kind of results because "will" is more prevalent as a verb and also appears in at least one prominent Michael Jackson song title. So I intentionally added the possessive to help the search along.

Google turned up a good link to the Will as its third result. Yahoo showed a different, but good link to the Will as its sixth result. Google and Yahoo also had numerous results linking to news coverage of the Will. Bing, however, failed to show a good result for the Will itself, instead producing a large array of other Michael Jackson results, and had no results of news coverage on the Will.

Sorry, Bing, you lose in this test.

Update July 14, 2009:

All Things Digital Columnist Peter Kafka put out Microsoft's Bing Problem: Google Is Just Fine this morning that pretty much covers the real challenge for Bing. Microsoft is spending big money on getting people to try Bing, and some people are being moved to do so, but the challenge is getting people to switch to Bing. I have tried Bing, and it works well, but I am a regular Google user and I am not sure that I see enough difference in what Bing is doing to cause me to stop using Google and switch to Bing. Kafka's article cites a JP Morgan survey that indicates only 4 in 10 users turned to Bing more than 5 times in June. It also indicates that Microsoft's percentage gain in search share is probably coming at the expense of other marginal players in the search game, such as Ask and AOL, not from Google's followers.

Another problem for Microsoft also may be that Google and Yahoo have established popular portals to the internet around their search engines by allowing users to customize their search website screens. Google has attracted a huge number of programmers who have developed "gadgets" to function on its portal. I use a customized Google homepage, with gadgets linking me to media publications, websites, gmail, Twitter, financial information, sports scores and weather, as well as additional tabs marked "Literary,""Leisure" and "Business" for other gadgets. Google also provides templates to customize the appearance of your pages, with themes and other extras. I have been using for some time an artist theme based on Dale Chihuly's blown glass sculpture.

Yahoo does the same thing, and I have a customized Yahoo page as well. I sometimes prefer this Yahoo page, mainly because it provides a gadget for market financial information through Yahoo Finance, which is far superior to any of the market data gadgets that I can find for Google.

Microsoft has MSN as a portal. MSN, however, has struggled to attract users much the same way as Microsoft's search services have. Users, like me, who are happy with Google or Yahoo customized portals, or with other popular sites like YouTube or a customized Facebook page, are not likely to want to switch over to MSN just to get Bing as a search engine.

It seems that technology has fully entered an age in which allowing users to show their individuality is very important. Younger users now expect to have their own home pages, to customize their browsers, to post their lives online through Facebook or Twitter. The numbers show that older generations are catching up too. The Facebook demographics are graying as more and more parents and grandparents join their children and grandchildren online.

Users of all ages now "layer" their Internet experience, picking and customizing a web browser, then picking and customizing a homepage that launches with the browser, and then perhaps having numerous other customized sites out like Facebook or Twitter. Somewhere in this mix is a default search engine, and my guess is that people are sticking with Google or Yahoo because they have already spent considerable time customizing their home page and the search engine that they have and that, as Kafka says, "is already working just fine".

In short, Microsoft is not offering enough distinction in Bing or MSN to drive users there.

Update November 30, 2009:  Perez Hilton???

And the winner is ...... Perez Hilton?!?!?!?  The category is most searched celebrity on Bing during 2009.  Too wild to be true, or a bug in your Bing?  See Kara Swisher's post today on All Things Digital,"A Bing Bug? If Not, How Did This Dude Beat Out Megan Fox and the Even Prettier Robert Pattinson for Most-Searched Celeb?"